Case study:
Seaview Project
Charity supporting those with complex lives
https://www.seaviewproject.co.uk/
Nobody starts a charity because they want to run a business. It takes heart, passion and (often) unending determination to deliver real practical support to those members of our society in greatest need of it – so how to balance this with the importance of promoting what you do to raise awareness, engagement and contribution from the general public?
Seaview began as a true community-based response to the needs of those leaving institutional care back in 1985 and have grown and developed their offering over the years, always with an open and inclusive approach to all those in need of help. However, without widespread public knowledge of the service they provide, they found it hard to engage with key groups such as potential volunteers, commissioners, supporters and – critically – service users themselves.
Click on the centre of the image above and drag left and right to see the live website before and after the redesign.
Working closely with the in-house team and stakeholders, we got to understand not only the incredible work those in the service do, but their plans for future expansion to serve more of those in need, while engaging closely with people who’d seen the site and felt compelled to reach out and contribute. We researched how to best represent this online in a way which all stakeholders felt ownership of, so their whole team would have a website they were proud of.
With so many facets of their service to promote, we applied our user-centric approach to a custom website design, created specifically to appeal to the core audience most interested in the various ways to engage with the service. In addition, we provided advice and guidance on the conversational tone to apply throughout the site to ensure commonly-known terminology was used – not only to capture attention quickly when on the site, but also to assist with search engine visibility by including popular search keywords and phrases. Modernising methods of data collection by including online volunteer forms and newsletter signup also reduced time demands on the in-house team going forward.
“The website is definitely working for us, we’re getting a lot of enquiries through it, far more people know about us now and it’s only going to improve! It’s so nice to direct people to our website, we used to whisper it when we said that before!”
Sue Burgess, Projects Manager
Telling people what you do is not enough – they need to know WHY it matters. Balancing your offering, your message and your audience in a custom-made online solution is our superpower. If you’re looking for a powerful online presence that represent you authentically (and with integrity) online, contact us today and enjoy a free one hour strategy session on us:
