Case study:
Newton Crum Insurance
Redesigning a Specialist Insurance Website for Modern Needs
https://www.newtoncrum.com/
Newton Crum is a well-established specialist insurance agency dedicated to providing comprehensive marine and boat insurance. With decades of experience in the sector, they’ve built a strong reputation for offering tailored policies to boat owners across the UK. Whether it’s dinghies, yachts, or narrowboats, Newton Crum ensures their clients are protected against unexpected risks on the water.
Click on the centre of the image above and drag left and right to see the live website before and after the redesign.
While Newton Crum had a longstanding reputation in the marine insurance industry, their online presence didn’t reflect their authority. Their existing website was outdated, not mobile-friendly, and difficult for users to navigate. Potential customers found it challenging to obtain quotes, leading to a higher-than-average bounce rate.
Their main goal? Increase visibility and online leads with a fresh, mobile-first website. They needed a site that not only engaged visitors but also converted them into paying customers. The challenge was to create an intuitive, conversion-driven experience while maintaining their trusted brand image.
Our primary goal was to increase the number of quality online enquiries by making the user journey frictionless and encouraging visitors to request quotes more easily. To improve Google Ads ROI, we focused on a conversion-driven design that reduced the bounce rate and maximised the return on ad spend. We also aimed to enhance brand exposure through a modern, engaging design that resonated with their target audience while aligning with Google’s usability guidelines. Lastly, we ensured SEO best practices were in place to drive long-term visibility, optimising content and technical elements to boost organic search rankings.
The results? A significant increase in qualified leads, improved conversion rates from paid advertising, and a professional digital presence that aligns with Newton Crum’s trusted reputation.
“Wow! That’s great, thank you. All done and with no disruption, a fabulous service as usual.”
At the heart of every successful website is a strategic approach that combines user experience, design, and data-driven insights. Newton Crum’s transformation is a testament to our Website Mastery process, proving that a well-designed site isn’t just about aesthetics—it’s about real business growth.
If your business needs a high-performing website that delivers results, get in touch with us today. Let’s craft a digital experience that converts.
