Your Website Should Be FREE
Good investments generate income, not drain it, and your website is no different. Find out how yours should pay for itself in terms of new customers and opportunities for your business, and what to do if it doesn’t…
Let’s get one thing straight – your website shouldn’t be a cost. A site that drains your resources without bringing in new customers is nothing more than an expensive digital brochure. A good website, however, is an investment – one that generates revenue, attracts leads, and grows your business. In other words, it should pay for itself. If your website isn’t making you money, something is wrong.
Why Your Website Shouldn’t Be an Expense
Think of your website as an employee. A good employee brings value to the business, contributes to growth, and increases profitability. Would you keep paying someone who never delivers results? Of course not. The same logic applies to your website. It should be working around the clock to attract, engage, and convert visitors into paying customers. If it’s not, then it’s time for a rethink.
Many business owners view a website as a necessary cost, something they have to pay for rather than an asset that fuels their business growth. That’s not a growth mindset and, to be honest, it’s not a great strategy. The right website, built with plan and purpose, should actively bring in new business, not just sit there looking pretty.
So How DOES a Website Pay for Itself?
A well-designed, strategically developed website generates leads and sales on autopilot. Here’s how:
1. Attracting New Customers
Your website is your business’s 24/7 salesperson. Through the right optimisation and ongoing loving attention, it can become ever-increasingly visible online and bring in potential customers without any additional effort. With targeted keywords, high-quality content, and an ongoing programme for continuous development, your site really can attract visitors who are actively searching for your products or services.
2. Converting Visitors into Leads
A website isn’t just about traffic – it’s about conversions. A high-performing site guides visitors through a journey, answering their questions and encouraging them to take action – all in a tone that resonates with them and speaks to their specific needs and challenges. Then make it super easy for them to engage as soon as they’re ready. Whether it’s filling out a contact form, booking a consultation, or making a purchase, every visitor should have a clear next step – don’t make them think!
3. Building Trust and Credibility
Consumers don’t buy from businesses they don’t trust. A professional, well-structured website builds confidence. Testimonials, case studies, and high-quality content demonstrate your expertise and reliability. The more credibility you establish, the easier it is to turn visitors into paying customers.
4. Streamlining Sales and Support for You and Your Team
Your website should reduce workload, not add to it. By integrating Frequently Asked Questions, Online Booking and an easy-to-use backend Content Management System, you can massively reduce time spent on those dull and repetitive admin tasks. The less manual effort required, the more profitable your business becomes.
Sidebar: To work out exactly how much YOUR website should be earning for you, check out Chapter 2 More Than Just a Pretty Face in my best-selling book Website Mastery for Business Owners who Don’t Speak Tech.
One client came to us as they were struggling with their two separate websites – one for e-commerce and another for content – each with its own login and content management system (CMS). This setup not only created a disjointed user experience – it was a logistical nightmare for the in-house team. Every week, the time taken to download and process orders, update stock and answer enquiries for multiple types of bookings was driving the team mad, and absorbing copious amounts of time.
Our solution brought all of the sites under one roof, with one login and separate sections for individual designated team members to update. They later described the new backend management system as “a joy to use, so easy and intuitive” – which was already praise enough for us, but learning that the new site had recouped TEN TIMES the initial cost of investment really was the icing on the cake! (Read the full case study on our website here)
The Cost of NOT Having a Revenue-Generating Website
If your website isn’t bringing in leads or revenue, it’s costing you money. You might as well be burning cash. Every day that goes by without an optimised website is a day of missed opportunities. Think about it – how many potential customers searched for your services today and landed on a competitor’s site instead?
It’s Time to Change the Way You See Your Website
If your website isn’t paying for itself, you need a new approach. It’s not just about design; it’s about strategy. A website built for attraction, connection and engagement becomes an asset of your business, rather than an expense.
So, ask yourself: is your website an investment or a liability? If it’s the latter, it’s time for an upgrade. Your website should be free – because a good one will always pay for itself.
Book a Discovery Call so we can help you get started today.
Have you read our best-selling book: Website Mastery for Business Owners who Don’t Speak Tech?
Download a free chapter or buy your copy from http://www.websitemasterybook.com