Case study:
Hastings Half Marathon
Website redesign to modernise and improve user experience
https://www.hastings-half.co.uk/
The Hastings Lions Club, a dedicated charity and non-profit organisation, has proudly hosted the Hastings Half Marathon for 40 years. This prestigious event, widely regarded as one of the UK’s most challenging yet rewarding races, attracts participants from across the globe. It’s not just a race; it’s a celebration of community spirit, with proceeds supporting countless local charitable initiatives.
With the marathon growing in popularity year after year, their outdated website just wasn’t cutting it anymore. It was clunky, hard to navigate, and lacked the modern content management system the volunteer site administrators were familiar with. The site needed a secure, scalable platform that could handle increased traffic while delivering an exceptional user experience. Simply put, they needed a digital revamp to match the prestige of their renowned marathon.
Click on the centre of the image above and drag left and right to see the live website before and after the redesign.
When we took on this project, we started with our proven Website Mastery process. First, we conducted a deep dive into the marathon world, analysing competitor sites and identifying industry best practices. We paired this with insights from the organisers to understand their audience’s needs – runners eager for quick registration, supporters searching for event updates, and sponsors looking for exposure opportunities.
With this knowledge, we crafted a strategic plan to redesign and rebuild the site from the ground up. Our team ensured every detail aligned with their goals: a sleek design, intuitive navigation, and robust performance capabilities. Collaboration was at the heart of the project. Regular feedback sessions meant our client was involved every step of the way.
The result? The Hastings Lions Club now has a future-proof platform that reflects their professionalism and fosters growth for years to come.
“A very BIG Thank you for the latest updates and changes. Absolutely Brilliant Thank you.”
The Hastings Half Marathon website transformation is a shining example of what our Website Mastery process can achieve. By combining strategy, creativity, and technical expertise, we created a platform that not only meets but exceeds expectations.
If you’re ready to elevate your organisation with a website that drives real results, let’s talk!
