Case study:
Caladine Chartered Certified Accountants
Website redesign to reflect ethos and values
https://caladine.co.uk
Caladine are Chartered Certified Accountants who specialise in providing tailored accounting, tax, audit, and regulatory services to individuals, businesses, and charities. With a strong reputation for excellence, they work closely with clients to manage their financial and compliance needs. Whether it’s tax planning for a sole trader, audit requirements for a charity, or managing complex business accounts, Caladine is known for delivering expertise and value.
Click on the centre of the image above and drag left and right to see the live website before and after the redesign.
Despite their stellar reputation, Caladine’s online presence wasn’t reflecting their high level of service. Their website had become outdated – both in design and functionality. It was built on an older platform that was increasingly vulnerable to security issues and couldn’t support the company’s future growth plans. With a business that prides itself on accuracy and trustworthiness, having a website that looked out of sync with modern expectations and no longer reflected their ethos and values wasn’t going to cut it. They needed an upgrade – a more stable, secure, and user-friendly platform that would not only keep up with current demands but also grow alongside their business.
We had two primary objectives with this redesign. First, we wanted to streamline the user experience for the internal admin team. Previously, making updates to the website was cumbersome and time-consuming. By integrating a simple and intuitive content management system, we empowered Caladine’s team to easily update content, publish blogs, and manage client interactions without relying on third-party help. This not only saved them time but also allowed for greater flexibility.
Our second goal was to create a modern, engaging design that aligned with Caladine’s brand identity – professional, approachable, and reliable. We focused on a clean, user-centric layout that guided visitors through the site, making it easier to find the services they needed. With clear calls-to-action and engaging visuals, the website now conveys the trustworthiness that is vital for an accounting firm.
“FAT Promotions were tasked with completely modernising our website. They were very quick at responding to queries and good at explaining reasons behind certain aspects of the website. We were not always the quickest at getting back to them, but they were very good at keeping us on track and rescheduling us into their workplan to get the result we wanted.”
The redesigned website for Caladine has successfully transformed their digital presence. The site is now a secure, scalable platform that meets both their immediate needs and future growth aspirations. This project is a testament to our Website Mastery process, where research, strategy, and design converge to deliver outstanding results. If your business is looking for a website that reflects your brand and drives growth, we’d love to help you achieve similar success.
